india. product designer. user-focused, research led. projects. 1 2 3 4 understanding user needs to address business priorities: exploring new paywall solutions for a subscription-based content platform. READ MORE optimising appointment booking: cutting booking errors by 12% and improving ux + usability. READ MORE assessing data labelling tools: do they introduce bias into the AI/ML pipeline? COMING SOON designing the information architecture for a ‘drag race’ fan site COMING SOON